Whether they’ve purchased from you once, or they’re on their hundredth visit, it’s important to appreciate every customer who engages, visits, or buys from your store. According to Harvard Business Review, acquiring a new customer can be up to 25 times more expensive than keeping old ones. Thus, if you build strong relationships with your previous customers you can reduce costs and make more money. According to Bain & Co., Just increase your retention by 5% then you can increase your profit by as much as 95%. In this article, you’ll learn why you should create a customer loyalty program, loyalty program ideas, best loyalty apps on Shopify and tips for creating a customer rewards program.