Pay per click is also called as cost per click and it is the top-rated Internet advertising model which is used to draw decent traffic to the websites in which the advertiser gives the payment to the publisher (a website owner or the network of websites) at the time when th ad is being clicked. The website can provide the PPC ads and all the websites which makes use of PPC ads will display an advertisement when a keyword query matches the advertiser’s keywords list. These kinds of advertisements are called as the sponsored links or sponsored ads. Pay per click marketing is all the rage these days.
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